She worked in advertising agencies for five years, including Young & Rubicam México and Marcel (a boutique agency of Publicis Groupe México). She supervised and brought solutions to major brands (Netflix, Nestlé, FCA, Heineken) with planning strategy, creativity, and producing award-winning campaigns.

After working in the advertising industry, she moved to Casa Cuervo (one of the biggest spirits companies in the world). She was in charge of business plans, planning, creativity, and the production of campaigns. 

She has always believed that we, as companies and brands, have the power and responsibility to change societies and always give value messages and services.